Billy Steinberg & Tom Kelly have
written many memorable songs over the past two decades, including five, #1
Billboard pop hits. One of their compositions, "True Colors," has been a major
hit for both Cyndi Lauper and Phil Collins. However, it is their song "Like A
Virgin" which has undoubtedly had the greatest impact. Still Madonna’s biggest
hit, "Like A Virgin" was named by Rolling Stone & MTV as
the #4 song on their list of the "100 Greatest Pop Songs." Most
recently, the song was prominently featured in the movie musical, Moulin
Rouge.
Billy Steinberg (left) and Tom Kelly
In a recent interview, Steinberg &
Kelly recalled how "Like A Virgin" was originally conceived and written, how
the demo was recorded, and how the song was placed with Madonna.
"It was in 1983 that Tom and I wrote ‘Like
A Virgin’," explained Steinberg. "It started with the lyric first. I was
driving around in my pickup truck and I got the idea for the song. The idea
came out of a personal experience. I was in a devastating relationship, and
when it finally ended and I met someone new, I came up with the line, ‘I made
it through the wilderness...I was beat, incomplete, I’d been had.’ All of the
lyrics just poured out."
When Steinberg had completed the first
draft of the lyric, he showed it to Kelly. "I especially related to the lyric
at the time, since I was going through a tough divorce," said Kelly.
"Initially, I tried to compose a ballad or midtempo song to accompany the
lyric, but it wasn’t working. Out of frustration, I started to clown around,
performing the song in an uptempo, Smokey Robinson-style, with falsetto vocals.
Lo and behold, it worked."
When the song was written, Kelly &
Steinberg recorded a simple, keyboard-based, eight-track demo at Kelly’s home
studio. "I had just purchased a Roland Jupiter 8 keyboard," recalled Kelly. "We
used the Jupiter 8 to create the main keyboard and bass tracks. For the drum track,
we used an old Linn drum computer. We demoed the song quickly, and kept it
simple. I sang the falsetto in a Smokey-style voice, then we added some
background vocal parts."
Steinberg & Kelly were both very happy
with the completed song and demo. They felt that "Like A Virgin" was a very
original song, and that it could be a hit if the right artist recorded it.
However, the song was passed on by many labels, producers and artists over the
next year.
"We tried to place ‘Like A Virgin,’ but
everyone looked at us like we were nuts," said Steinberg. "Some people even
asked us to change the title. I knew that compared to most mainstream pop
lyrics, the title and theme might seem a bit jolting and risque. But I liked
the idea of writing a lyric concept which hadn’t quite been done before."
Tom Kelly (left) and Billy Steinberg
It was in 1984 that the duo had a momentous
meeting with A&R exec Michael Ostin, who was then Senior Vice President at
Warner Bros. Records. Steinberg & Kelly played Ostin many songs that were
more in a rock vein, which presented the duo as potential artists. It was only
at the end of the meeting that they played "Like A Virgin."
"We were nervous about playing ‘Virgin’ for
Ostin, but at the end of the meeting we finally played it," explained Kelly.
"When he heard it, he flipped over the song. He said it would be great for his
artist Madonna to record. Madonna at that time wasn’t a major artist yet [it
was before "Borderline" and "Lucky Star" became hits], but it was clear that
she would be a perfect artist to sing this song."
It was shortly thereafter that Ostin played
the song for Madonna, and it subsequently became the title track and first
single from Madonna’s second album. "Like A Virgin" went on to become a #1
worldwide hit, and spent six weeks atop the Billboard "Hot 100" singles chart.
The spectacular success of the single resulted in "Like A Virgin" becoming a
milestone achievement for Steinberg & Kelly, as well as for Madonna.
"It was one of those moments in time and
space when everything came together," explained Kelly. Steinberg added, "When
you’re songwriters [rather than self-contained artists], and you write a song
like ‘Virgin,’ then you have to find the right singer to place the song with.
We were lucky that Madonna came along, because I don’t think anyone else could
have put the song across quite like she did."